Matsue Coffee
Identity / Campaign / Content creation
The Story
Japan vibes in southernmost Sumatera
Japan with all its uniqueness is an amazing experience for those who have visited there. Matsue wanted to share a slice of that experience through a social place that sells drinks and food. And for anyone who misses Japan, irasshaimase~
The Challenge
Designing identity, image and products that represent the uniqueness of Japan. The visual and provocation approach remains based on the culture of Indonesian youth. In other words, a kind of mixing between two cultures that are packaged in a modern way.
