Meals Kitchen
Identity / Campaign / Content creation
The Story
Wrap mood in the rice bowl
Many people talk about methods of improving mood. From small things like listening to music, to fancy relaxation. In fact, basically peace can be obtained from a simple thing, that's a sense of satiety. It's true that good food can actually improve mood. Even good food can strengthen friendships and reunite broken up couples.
The Challenge
Designing an identity and image that conveys that good food is very effective in improving mood. Of course, it have to arouse the appetite too. A simple visual and provocation approach that is also relevant to the millennial generation's fast-paced and only-interested-in-fun-things culture.
