
Discipline
Identity / Campaign / Content creation
Client
Alam Essential
Creative Director
Rayyan Firdaus
Photo
Karsa Creative
Designer
Sigit Yudi
Project Lead
Rayyan Firdaus
The Story
Bonding with mother nature
Alàm is a personal care brand that is committed to bringing the goodness of nature into the homes of urban communities. They believe that self love and bonding with mother nature can help maintain inner peace, relaxation and even reduce stress levels which are a major issue in urban living era.

The Challenge
Alàm means nature. In the process of conceptualizing the logo, we took several forms of natural phenomena as inspiration. In its final form, there are three natural elements inserted into the logo, that are waterfall, mountain and leaf. In addition, it conveys the symbolism of relaxation, peace and strength, all of which represent the values held by the brand.




