Bonding with mother nature

Discipline

Identity / Campaign / Content creation

Client

Alam Essential

Creative Director

Rayyan Firdaus

Photo

Karsa Creative

Designer

Sigit Yudi

Project Lead

Rayyan Firdaus

The Story

Bonding with mother nature

Alàm is a personal care brand that is committed to bringing the goodness of nature into the homes of urban communities. They believe that self love and bonding with mother nature can help maintain inner peace, relaxation and even reduce stress levels which are a major issue in urban living era.

Bonding with mother nature

The Challenge

Alàm means nature. In the process of conceptualizing the logo, we took several forms of natural phenomena as inspiration. In its final form, there are three natural elements inserted into the logo, that are waterfall, mountain and leaf. In addition, it conveys the symbolism of relaxation, peace and strength, all of which represent the values held by the brand.

Alam LogoAlam sand
Alam full product
Alam logo and taglineAlam icons scent

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